DESIGN WITH MARKETING STRATEGY

Designers should have an understanding of the market

for products to be designed.

DOVE MEN BOTTLE

Powerful care product

SPECIAL COAT EDITION

DOVE MEN'S MAIN TARGET

- Interested in buying care items for self-care

- First time to be a father, chief responsibility.

- Men over 22 years of age

- Middle and upper-middle-income class people

- Soft but firm/sensitive men

WAY OF IDEA

' TRENCH COAT '

The trench coat is originated from a trench

in World War I. As the protection of a man's

body on the battlefield. Both Dove Men and trench coat have the same goal of caring for men are the same.

' Buy a special coat to care for yourself in a war that is called daily life. '

MARKETING MAP

1. Finding Direction of Market

2. Placing concept sketches on the analyzed market graph

and finding the sketch corresponding to the blue ocean spot.

REFINED SKETCH & MODEL

Developing the sketch that matches the blue ocean part of the marketing map.

GRAPHIC CONCEPT IDEATION 

' CLOTHES TAG '

The concept of this product design is clothes. 
Just as the logo and graphic design are used to describe a product in product design, 
the concept was conceived in common sense that the clothes tag explains the clothes.

REFINED GRAPHIC

The one that was finally chosen as a final
does not harm the curvature of the lines on the product.

SPECS

HOW TO USE

Worked by

 Hand sketches, Siemens NX CAD, SolidWorks, Keyshot, Photoshop, Illustrator, Market Research

Problem-solving, model making, Form&Concept development, Graphic Design

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