DESIGN WITH MARKETING STRATEGY
Designers should have an understanding of the market
for products to be designed.
DOVE MEN BOTTLE
Powerful care product
SPECIAL COAT EDITION
DOVE MEN'S MAIN TARGET
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- Interested in buying care items for self-care
- First time to be a father, chief responsibility.
- Men over 22 years of age
- Middle and upper-middle-income class people
- Soft but firm/sensitive men
WAY OF IDEA
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' TRENCH COAT '
The trench coat is originated from a trench
in World War I. As the protection of a man's
body on the battlefield. Both Dove Men and trench coat have the same goal of caring for men are the same.
' Buy a special coat to care for yourself in a war that is called daily life. '
MARKETING MAP
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1. Finding Direction of Market
2. Placing concept sketches on the analyzed market graph
and finding the sketch corresponding to the blue ocean spot.
REFINED SKETCH & MODEL
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Developing the sketch that matches the blue ocean part of the marketing map.
GRAPHIC CONCEPT IDEATION
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' CLOTHES TAG '
The concept of this product design is clothes.
Just as the logo and graphic design are used to describe a product in product design,
the concept was conceived in common sense that the clothes tag explains the clothes.
REFINED GRAPHIC
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The one that was finally chosen as a final
does not harm the curvature of the lines on the product.
SPECS
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HOW TO USE
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