BEOLAB DISPLAY - high-end speaker with showcase

Adding function for original product line project

MARKETING MAP

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​

/Main competitors

Marketing graph with main competitors for design direction

STRATEGY SELECTION

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'STRATEGY2: BLUE OCEAN'

Pursuing Strategy2: The blue ocean.

Following images that don't overlap with other companies like original B&O products line up.

TARGET

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- The people with good income and

   enjoy music

- The people who enjoy displaying 

   collections

- The people who care a lot about interior

   elements.

VISUAL INSPIRATION

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SKETCHES DEVELOPMENT

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SOUND DIRECTION

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The fascinating sound generated by the vacuum tube amplifier goes up the central tube and spreads wide on a flat circular table.

Sound

Sound passage & Speakers

Vacuum tube amplifier

(sound increasing part)

VACUUM TUBE AMPLIFIER

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The vacuum tube amplifier is a type of electronic amplifier to increase the power of a signal. It also has the role of lighting.

Worked by

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 Hand sketches, Siemens NX CAD, Keyshot, Photoshop, Illustrator, Market research

Persona, Form&Concept development, UX, UI Design