BEOLAB DISPLAY - high-end speaker with showcase
Adding function for original product line project
MARKETING MAP
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/Main competitors
Marketing graph with main competitors for design direction
STRATEGY SELECTION
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'STRATEGY2: BLUE OCEAN'
Pursuing Strategy2: The blue ocean.
Following images that don't overlap with other companies like original B&O products line up.
TARGET
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- The people with good income and
enjoy music
- The people who enjoy displaying
collections
- The people who care a lot about interior
elements.
VISUAL INSPIRATION
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SKETCHES DEVELOPMENT
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SOUND DIRECTION
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The fascinating sound generated by the vacuum tube amplifier goes up the central tube and spreads wide on a flat circular table.
Sound
Sound passage & Speakers
Vacuum tube amplifier
(sound increasing part)
VACUUM TUBE AMPLIFIER
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The vacuum tube amplifier is a type of electronic amplifier to increase the power of a signal. It also has the role of lighting.
Worked by
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Hand sketches, Siemens NX CAD, Keyshot, Photoshop, Illustrator, Market research
Persona, Form&Concept development, UX, UI Design